New York Blood Center Message on Toshiba's Iconic Times Square Vision Screens Urges Blood Donations
October 29, 2013 - A 20-second Public Service Announcement (PSA) for the New York Blood Center urging people to donate blood begins airing today, on the iconic Toshiba Vision LED signboards in the heart of Times Square, New York City.
“I want to thank Toshiba and the New York Blood Center for teaming up to broadcast this message on the importance of blood donations to the hundreds of thousands of people who will see it every day. Without the treatment I’ve received thanks to blood donations, I wouldn’t be here,” said Joanna Tierno, who celebrated the launch of the PSA. Tierno, of Staten Island, needs weekly infusions of a special blood product to help in treatment of her hypogammaglobulineemia, which she has suffered from since infancy.
“To put it simply: Donating blood saves lives. In what other action can you take one hour of your time, roll up your sleeve and save a life? Thanks to Toshiba, that very compelling message is made clear to millions of people in the coming weeks,” said New York Blood Center Chief Medical Officer Beth Shaz, MD.
“Since its inception, the New York Blood Center has been emboldened by its corporate partnerships in spreading our message. With Toshiba’s help, we will be able to expand our reach even more, to one of the most heavily-trafficked spots on the planet, Times Square,” said NYBC Vice President Rob Purvis. “We couldn’t be more excited to see our PSA on one of the biggest screens in the world.”
Each and every day there are patients who depend on the transfusion of red blood cells, platelets and plasma to stay alive. But blood and blood products can’t be manufactured. They can only come from volunteer blood donors who take an hour to attend a blood drive or visit a donor center. Potential donors are urged to call New York Blood Center at 1-800-933-BLOOD or go to www.nybloodcenter.org to schedule a convenient donation appointment.
About New York Blood Center: New York Blood Center (NYBC) is one of the nation’s largest non-profit, community-based blood centers. For almost 50 years, NYBC has been providing blood, transfusion products and services to hospitals serving more than 20 million people in New York City, Long Island, the Hudson Valley, New Jersey, and parts of Connecticut and Pennsylvania. NYBC is also home to the Lindsley F. Kimball Research Institute and the National Cord Blood Program at the Howard P. Milstein National Cord Blood Center, the world’s largest public cord blood bank. NYBC provides medical services and programs (Clinical, Transfusion, and Hemophilia Services) through our medical professionals along with consultative services in transfusion medicine. Please visit us on Facebook at www.Facebook.com/newyorkbloodcenter. Follow us on Twitter: @NYBloodCenter. Website: www.nybloodcenter.org
Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 590 consolidated companies, with 206,000 employees worldwide and annual sales surpassing 5.8 trillion yen (US$61 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm
About Toshiba Vision
Prominently positioned below the world-famous New Year countdown ball in New York City’s Times Square business and entertainment district, Toshiba’s massive dual LED signboards, known collectively as “TOSHIBA VISION,” serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, the Interlocking System connects both boards in brilliant seasonal displays and animated sporting events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure, providing the Toshiba brand with unrivalled quantitative and qualitative promotional benefits. For more information on the TOSHIBA VISION LED signboards please visit http://www.facebook.com/ToshibaInnovation.