Rob Purvis has worked with New York Blood Center (NYBC) for more than 10 years, currently serving as Senior Vice President and Chief Marketing Officer. Previously, he led two NYBC divisions: Hudson Valley Blood Services and then New York Blood Services in Manhattan. Prior to joining NYBC, he spent 10 years at The Blood Center of Wisconsin as Vice President of Blood Services -- overseeing blood service operations, materials management, and purchasing.
In his current role, Rob is responsible for a wide portfolio, including: Sales and Marketing to NYBC’s partner hospitals for blood, laboratory, medical, and clinical services; Communications and Public Relations; Development / Fundraising, and Volunteer Leadership.
The focus of Rob’s efforts are to create an environment of superior customer service both internally and externally, while providing competitively-priced products and services that exceed customers’ expectations. He is credited with the creation of a Customer Service Department that supports NYBC’s customer needs for products and services as well as an external Customer Relations Team charged with broadening face-to-face exposure and building positive relationships at all levels of NYBC’s customer base.
Rob is NYBC’s chief public spokesperson, and as such is a regular presence on news media both in New York City and across the country. He is also a member of the Senior Leadership Team for NYBC, which manages all day-to-day operations as well as providing strategic counsel.
Rob is a Member of the Board of Directors of America’s Blood Centers (ABC) and a Member of the Association of America’s Blood Banks (AABB). He is also a Member of the Board of Directors of the Westchester Boys and Girls Club.